Factors to consider in your New Product Development (NPD) Strategy

Food science consultants - iNewtrition

“People are fed by the food industry, which pays no attention to health—and are treated by the health industry, which pays no attention to food.” – Wendell Berry The food industry today presents many challenges but also opportunities. Opportunities come from new research that transforms our understanding of nutrition and food design. Challenges come from […]

Clean Food Science: a manifesto for the democratisation of healthy food

natural health with broccoli

With a fundamental shift in consumer attitudes and behaviour, R&D approaches have evolved over the years to meet the growing demand for nutritious, affordable and convenient foods. Food-Tech is accelerating the clean food science phenomenon by revealing consumer unexpected and unexpressed needs. Innovators are using market research, consumer insights analysis, and expert trend-tracking to adjust […]