inewtrition – Food Product Development Company

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Factors to consider in your New Product Development (NPD) Strategy

healthy foods

“People are fed by the food industry, which pays no attention to health—and are treated by the health industry, which pays no attention to food.” – Wendell Berry The food industry today presents many challenges but also opportunities. Opportunities come from new research that transforms our understanding of nutrition and food design. Challenges come from […]

Clean Food Science: a manifesto for the democratisation of healthy food

With a fundamental shift in consumer attitudes and behaviour, R&D approaches have evolved over the years to meet the growing demand for nutritious, affordable and convenient foods. Food-Tech is accelerating the clean food science phenomenon by revealing consumer unexpected and unexpressed needs. Innovators are using market research, consumer insights analysis, and expert trend-tracking to adjust […]

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