Product Claims The action of nutrients used as ingredients in products can be attributed to their nutritive value. Nutritive value is often considered as a regulatory basis for adding such ingredients to food products (i.e. for technical effect). As opposed to any pharmacological effect, foods are typically used for other purposes. Dietary supplements, foods for […]
Having a healthier life, living longer, looking fit, having the satisfaction of opening a beautiful package, or simply eating something tasty. What makes people buy functional foods among so many options they find on the market? This article will discuss customers’ motivations and expectations when purchasing functional food products. Furthermore, it will paint a picture […]
Looking to create an impact and accelerate your success in the functional food & beverage space, but got stuck in the process?
At iNewtrition we provide consultancy, covering every single step of the food innovation journey. Contact me or Schedule a free 20 minute call and get immediate actionable insights without lengthy onboarding processes or unnecessary explorative meetings. Ready for action? Send me a direct Linkedin message to know more or reach out to me here https://lnkd.in/eJYDyfjt […]
Many food companies desire to innovate to meet consumer demands and stand out from competitors. But innovation doesn’t always come easily.
That’s why many turn to a little extra help. Read on to learn how open innovation can help boost your business and how to do it the right way…
Probiotics are live organisms that confer a health benefit on the host when administered in adequate amounts. But could they improve brain health?