Food as medicine: beyond the diet and before the drugs

Food as medicine

Product Claims The action of nutrients used as ingredients in products can be attributed to their nutritive value. Nutritive value is often considered as a regulatory basis for adding such ingredients to food products (i.e. for technical effect). As opposed to any pharmacological effect, foods are typically used for other purposes. Dietary supplements, foods for […]

Consumers’ motivations and expectations toward functional foods

Functional foods

Having a healthier life, living longer, looking fit, having the satisfaction of opening a beautiful package, or simply eating something tasty. What makes people buy functional foods among so many options they find on the market? This article will discuss customers’ motivations and expectations when purchasing functional food products. Furthermore, it will paint a picture […]

Looking to create an impact and accelerate your success in the functional food & beverage space, but got stuck in the process?

Looking to create an impact and accelerate your success in the functional food & beverage space?

At iNewtrition we provide consultancy, covering every single step of the food innovation journey. Contact me or Schedule a free 20 minute call and get immediate actionable insights without lengthy onboarding processes or unnecessary explorative meetings. Ready for action? Send me a direct Linkedin message to know more or reach out to me here https://lnkd.in/eJYDyfjt […]

Power of open innovation for the food and beverage industry

Open innovation in the food industry

Power of open innovation for the food and beverage industry Many food companies desire to innovate to meet consumer demands and stand out from competitors. But innovation doesn’t always come easily. That’s why many turn to a little extra help. Read on to learn how open innovation can help boost your business and how to […]

Are probiotics the next dietary strategy against brain aging?

Probiotics fight brain aging?

Cognitive decline, memory impairment, and mental health issues like depression and anxiety are common among older adults.  Due to the close relationship between gut microbiota and the central nervous system (CNS), there’s a great interest in using probiotics to modulate the gut microbiome and enhance brain health.  Probiotics are live organisms that confer a health […]