inewtrition – Food Product Development Company

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Food as medicine: beyond the diet and before the drugs

Product Claims The action of nutrients used as ingredients in products can be attributed to their nutritive value. Nutritive value is often considered as a regulatory basis for adding such ingredients to food products (i.e. for technical effect). As opposed to any pharmacological effect, foods are typically used for other purposes. Dietary supplements, foods for […]

Consumers’ motivations and expectations toward functional foods

Having a healthier life, living longer, looking fit, having the satisfaction of opening a beautiful package, or simply eating something tasty. What makes people buy functional foods among so many options they find on the market? This article will discuss customers’ motivations and expectations when purchasing functional food products. Furthermore, it will paint a picture […]

Power of open innovation for the food and beverage industry

Many food companies desire to innovate to meet consumer demands and stand out from competitors. But innovation doesn’t always come easily.

That’s why many turn to a little extra help. Read on to learn how open innovation can help boost your business and how to do it the right way…

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