Develop and Launch Two Plant-Based, Clean-Label Brands
In 2019, Raphaelle O’Connor was hired by a multinational to help develop and launch two plant-based, clean-label brands.
The ChallengeThe aim was to create authentic, entrepreneurial, fast-to-market solutions with a nimbleness that can sometimes be a challenge to achieve from within a large corporation.
The Solutiondevelopment, scaling, third party manufacturer search & selection, package design, and website design. She worked across multiple internal departments to develop a plan to execute the two unique brands, which were:
Brand# 1: Reinvent pudding cups with vegetables as the first ingredient.The solution: Raphaelle lead product development by reformulating initial recipes and developing new flavors based on indulgent desserts (which happened to be good for you). She created 5 SKUs – chocolate mousse, banana cream, cookie dough, oatmeal raisin, and sweet potato pie, with the tagline, “Sinfully sweet, honestly good for you.” Raphaelle produced the first pilot runs, created full packaging specs & designs, and managed the design of the website.
Brand# 2: Reinvent the hummus category, in a world of hummus everywhere.The solution: Raphaelle decided to reinvent the category by subbing in vegetables for chickpeas as the base of the spreads. The flavors were caprese (sundried tomato, roasted red pepper, basil), supergreen (spinach, kale, apple), and Thai fusion (carrot, sweet potato, ginger). For this brand, Raphaelle lead innovation development & the initial reformulating and developed new flavor SKUs – all in one month. She also negotiated a qualified third party manufacturer with the highest QA standards and developed packaging designs and a website for the brand.
- Turnkey solution
- Product development
- Co-manufacturer search, vetting, & selection
- Packaging design
- Website design