Turn an Avocado Based Smoothie into a Snack

Raphaelle O’Connor was hired in the summer of 2020 to turn the idea of an avocado-based smoothie into a snack.

Raphaelle began with R&D around the product category and worked to reformulate the product with high standards around a clean vegan label. Tapping into industry knowledge and trends, and target nutritional profile, four SKUs were selected: Ginger Greens, Mint Berry, Spicy Carrot, and Coconut Curry. Testing was conducted on the products, and within the first month the SKUs were ready for the next step. A new category had been created: the first packaged Smoothie Bowl.

Raphaelle conducted a targeted focus group around the brand’s core demographic and received valuable feedback that helped direct the second phase of this project. She then lead product packaging development and contacted a supplier of eco-friendly spoons that were a must for true grab-n-go snacks. Raphaelle designed a unique cup in the form of half an avocado with the pit designed to hold a toasted quinoa crunchy topping, knowing that this unique package would be eye-catching and would help communicate the product directly to consumers. This cup is now patent pending and has received great praise amongst industry insiders.

With a clear brand direction, formulation, and prototype packaging, Raphaelle was able to get the start-up on a waitlist for entrance to the sold out Natural Products Expo East in the US. The week prior to the event we were informed that we had secured a table at Harvest Festival (the opening event of Expo East). With only a few days to prepare, Raphaelle launched the website, created trade show marketing materials & signage, and produced the product in time for the mid-September event. Not only did we secure a deal with Publix and garnered interest from Kroger and Wegmans, but the company was also nominated for a prestigious innovation Award.

Due to the popularity of the final packaged snack, Raphaelle interviewed and selected a top national co-packer and brokered the agreement to success.


  • Product development
  • Consumer surveys
  • Packaging design
  • Trade show support
  • Co-manufacturer search, vetting, & selection

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