Maslow’s hierarchy of needs for segmentation
How do you decipher where your product will sit in the market? Let’s delve into this intrigue question using a commonly understood methodology – Maslow’s Hierarchy of Needs.
Blog Category: Food business consultant
Category: Food Business Consultant
NutraPreneur Podcast: How To Develop a New Nutra Product
Dr Raphaëlle O’Connor joins Bethany on episode 10 of NutraPreneur’s podcast, sharing invaluable insights on the crafting of functional nutrition products.
Dr. Raphaelle O’Connor: Taking stage at Growth Asia Summit 2023
Explore the future of customised nutrition with Dr. Raphaëlle O’Connor at Growth Asia Summit 2023.
Food as medicine: beyond the diet and before the drugs
Product Claims The action of nutrients used as ingredients in products can be attributed to their nutritive value. Nutritive value is often considered as a
Consumers’ motivations and expectations toward functional foods
Having a healthier life, living longer, looking fit, having the satisfaction of opening a beautiful package, or simply eating something tasty. What makes people buy
Power of open innovation for the food and beverage industry
Many food companies desire to innovate to meet consumer demands and stand out from competitors. But innovation doesn’t always come easily.
That’s why many turn to a little extra help. Read on to learn how open innovation can help boost your business and how to do it the right way…
Ensure your food business catches the wave with early signals & trends
What would you be able to achieve if you could correctly identify the right up-and-coming trends for your business or category? It would likely make
What a Good Project Manager Will Do for your Food Business?
What do you think the common denominator is between the most successful projects in the food industry? There are a lot of potential responses to
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