The root of innovation lies with meeting consumer need.
Consumers today are becoming increasingly mindful of the food they eat. They seek pleasurable sensory experiences and greater convenience in an ever more bustling and fast-paced world. But consumers also want greater health benefits, sustainability, and ethical accountability, with clean-label products that don’t compromise on taste, sensory experience, or cost.
inewtrition exists to help companies and their stakeholders bridge the gap between emerging consumer demands and new product development. We accelerate the feasibility and commercialisation of the healthier, sustainable, functional food products people desire through sensitivity analysis, innovation, and due diligence procedures.
Our consulting services create insights and solutions backed by up-to-the-minute research and decades of experience. By tailoring solutions to meet powerful consumer trends, we help companies bring innovative products to market faster, creating shared value with customers and stakeholders while also caring for the environment.