inewtrition – Food Product Development Company

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Enriching Milk with Nutritional and Multifunctional Fibres

A row of bottled fresh milk

This article is the first of what will be a two-part series looking at the current gaps in the overall value proposition between animal and plant-based protein sources with a focus on the use of multifunctional fibres in milk. I will be using as an example the dairy milk industry and the newer, competing plant-based […]

How personalised nutrition strategies are impacting the future of food.

How personalised nutrition strategies are impacting the future of food.

Ultimately, every single person is different when it comes to health and well being through nutrition. We all have a specific DNA, blended with different eating habits, daily activity levels, and degrees of allergies or reactions to certain foods. That is why it would be almost impossible to provide a one-size-fits-all approach to nutrition. We […]

Big Data: Big Influence on our Food Industry

Big data was once only something that big business could take advantage of but now, thanks to the growth and availability of certain technologies, start-ups and smaller companies can also access and benefit from what big data has to offer. Increased consumer understanding, shopper behaviour and an ability to design and develop food products that […]

How to create new food and drink products and avoid food product cannibalisation

Orange in the our kiwi in the inside

Cannibalisation can occur across any industry, channel or product portfolio and is something that businesses and brands need to consider prior to launching a new product, running a long-term promotion, or entering a new channel or market. If not researched and carried out correctly, any one of these activities could have a damaging effect on […]

Hybrid Beverages: The Whey To Go For Milk?

Milk

Consumer trends drive the need for new product innovations that satisfy specialised consumer needs, resulting in new market challenges & opportunities. Plant-based alternatives to animal products are rapidly expanding and the majority of sales are coming from non-vegans. It is, therefore, crucial to understand what drives “Flexitarians”. Often it is a case of taste rules, […]

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