Guide – Functional Food Packaging Innovation
The food packaging you choose isn’t just about what looks good on shelf. You also have to consider functional elements like how it will work to contain and protect your product in the short and long-term. As well as how convenient and easy-to-open it is for the consumer. And if it effectively communicates the purpose […]
Compliance by Design: A Food Industry Perspective
A successful project in any industry requires a good project manager with experience in compliance by design to oversee it. This is especially true of the food and beverage industry where there are many areas along the supply chain to be considerate of. If you have set up a business or brand within the food […]
Can a Food Product Development Consultant Help You Innovate?
Developing new food and beverage products can often be an overwhelming task which is why more and more elements of that process are being increasingly outsourced to people like me – a food product development consultant. With this rapid increase in demand for food product development consultancy comes a confusion of what it is we […]
Consumption Rituals: Consumer-Centric Innovation Approach
Food means different things to different people. For some, it is merely a source of energy and is seen as fuel. For others though, food is a large part of their daily routine, so much so that other activities are often planned around mealtimes and other consumption rituals. Food can be a connector. A conversation-starter. […]
How to create new food and drink products and avoid food product cannibalisation
Cannibalisation can occur across any industry, channel or product portfolio and is something that businesses and brands need to consider prior to launching a new product, running a long-term promotion, or entering a new channel or market. If not researched and carried out correctly, any one of these activities could have a damaging effect on […]