Consumers’ motivations and expectations toward functional foods
Having a healthier life, living longer, looking fit, having the satisfaction of opening a beautiful package, or simply eating something tasty. What makes people buy functional foods among so many options they find on the market? This article will discuss customers’ motivations and expectations when purchasing functional food products. Furthermore, it will paint a picture […]
Looking to create an impact and accelerate your success in the functional food & beverage space, but got stuck in the process?
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Are probiotics the next dietary strategy against brain aging?
Probiotics are live organisms that confer a health benefit on the host when administered in adequate amounts. But could they improve brain health?
What makes people buy functional foods?
A 2021 review article looked at studies published over the last 20 years to try to answer this question. The study results provided some interesting insights into functional food consumers’ behavior. Let’s look at some of them…
Virtual NPD Can Improve Your Time to Market
When the pandemic began just under one year ago, new product development (NPD) was dropped from the priority list for many functional food and beverage businesses. The food industry has since adapted to the new normal. And virtual NPD and innovation strategies quickly became part of that. A McKinsey analysis found that companies that invest […]
Sugar Reduction Innovation Hitting the Sweet Spot
A mindset shift has occurred over the past year. And many businesses are realising that those who do not innovate, do not move forward. Innovative companies are more profitable in the long run so a clearly defined innovation roadmap can be a large part of the pathway to success in our Covid-impacted world. This type […]