Consumers’ motivations and expectations toward functional foods

Functional foods

Having a healthier life, living longer, looking fit, having the satisfaction of opening a beautiful package, or simply eating something tasty. What makes people buy functional foods among so many options they find on the market? This article will discuss customers’ motivations and expectations when purchasing functional food products. Furthermore, it will paint a picture […]

Looking to create an impact and accelerate your success in the functional food & beverage space, but got stuck in the process?

Looking to create an impact and accelerate your success in the functional food & beverage space?

At iNewtrition we provide consultancy, covering every single step of the food innovation journey. Contact me or Schedule a free 20 minute call and get immediate actionable insights without lengthy onboarding processes or unnecessary explorative meetings. Ready for action? Send me a direct Linkedin message to know more or reach out to me here https://lnkd.in/eJYDyfjt […]

Are probiotics the next dietary strategy against brain aging?

Probiotics fight brain aging?

Cognitive decline, memory impairment, and mental health issues like depression and anxiety are common among older adults.  Due to the close relationship between gut microbiota and the central nervous system (CNS), there’s a great interest in using probiotics to modulate the gut microbiome and enhance brain health.  Probiotics are live organisms that confer a health […]

What makes people buy functional foods?

A 2021 review article looked at studies published over the last 20 years to try to answer this question. The study results provided some interesting insights into functional food consumers’ behavior. Let’s look at some of them: Wanting a healthier and longer life is one of the top reasons people include functional foods in their […]

Virtual NPD Can Improve Your Time to Market

Virtual NPD iNewtrition

When the pandemic began just under one year ago, new product development (NPD) was dropped from the priority list for many functional food and beverage businesses. The food industry has since adapted to the new normal. And virtual NPD and innovation strategies quickly became part of that. A McKinsey analysis found that companies that invest […]

Sugar Reduction Innovation Hitting the Sweet Spot

Sugar Reduction sweetness Innovation

A mindset shift has occurred over the past year. And many businesses are realising that those who do not innovate, do not move forward. Innovative companies are more profitable in the long run so a clearly defined innovation roadmap can be a large part of the pathway to success in our Covid-impacted world. This type […]