Virtual NPD Can Improve Your Time to Market
When the pandemic began just under one year ago, new product development (NPD) plans were one of the main elements to be dropped from the priority list for many functional food and beverage businesses. The food industry has since adapted to the new normal and virtual NPD and innovation strategies quickly became part of that. […]
Sensory Science for Consumer-Centric Product Development
The effective use of sensory science has the power to elevate your product development process and give you that competitive edge to gain success in the market. Putting the consumer first in the new product development process is key to greater success. Unlocking the answers to what it is that consumers want will help to […]