MassChallenge Switzerland 2025: Food & Beverage Product Development with Raph O’Connor

Developing a new food or beverage product can feel like navigating a complex maze. With constantly shifting consumer demands, new health trends, and an increasingly crowded market, knowing where to start—and how to succeed—is a significant challenge.

The key to a winning product isn’t a stroke of luck; it’s a strategic, well-defined process.

We invite you to watch the video recording of Dr. Raphaëlle O’Connor‘s recent presentation for MassChallenge Switzerland 2025 on Food and Beverage Product Development.

In this exclusive talk, Raph, a PhD in Food Science and Technology and a leading expert in the industry, shares her proven framework for developing products that not only meet consumer needs but also stand out in a competitive landscape.

You will learn how to:

• Identify the real market opportunities by moving beyond the mass market to target specific consumer segments.
• Innovate with purpose by mapping consumer trends directly to genuine needs, from “Healthy Mums” to “Life Long Health.”
• Build a robust product from the ground up, covering everything from concept to commercialisation.
• Leverage sustainability and authenticity to build a brand that resonates with today’s conscious consumer.

This isn’t just a theoretical discussion. Raphaëlle provides practical models and real-world insights to help you build a product that is poised for success.