Services for established brands
We help leading brands and businesses maximise and expand their commercial opportunity.
Your expert in strategic growth
Empowering businesses to not only survive but thrive in a dynamic market.
The modern food and beverage landscape is a complex ecosystem characterised by rapid change, intense competition, and evolving consumer expectations.
We specialise in supporting brands to maintain relevance and drive growth through four key areas of expertise:
Portfolio Optimisation
Maximising the potential of your existing products through rigorous analysis, strategic planning, and innovation.
Market Expansion
Identifying and capitalising on new domestic and international market opportunities with in-depth market research, competitive analysis, and strategic guidance.
Risk Mitigation
Utilising data-driven insights to anticipate challenges, develop contingency plans, and safeguard your brand’s reputation.
Innovation Catalyst
Partnering with you to develop groundbreaking products and services that resonate with your target audience and drive market growth.
Get started for free today
Book a free 15-minute consultation with Dr Raphaëlle
O’Connor to learn how we can help your brand thrive.
Book a free 15-minute consultation with Dr Raphaëlle O’Connor to discuss your unique objectives and how we can support your business goals.
Book a free 15-minute consultation with Dr Raphaëlle O’Connor to discuss your unique objectives and how we can support your business goals.
Fractional solutions to solve unique challenges
We understand that every business is unique, with distinct challenges and opportunities. That’s why we offer a comprehensive suite of services designed to be customised to your specific needs.
Strategy & Insights
- Market Research & Category Insights
- Consumer Journey Mapping
- Competitor Benchmarking
- Portfolio Optimisation
- Product Lifecycle Management
- Market Entry and Expansion Strategy
- Risk Assessment and Mitigation
Product Development & Innovation
- Product Ideation & Concept Development
- Product Formulation & Development
- Packaging Design & Development
- Regulatory Compliance
- Product Testing and Launch
- Innovation Roadmap Development
- Brand Building and Communication
Operations & Supply Chain
- Sourcing and Supplier
- Management
- Manufacturing and Production
- Supply Chain Optimisation
- Quality Assurance and Control
- Distribution and Logistics
- Cost Reduction and Efficiency
- Risk Analysis and Mitigation
Product specialities
and
Ready-To-Mix
Beverages
and Functional
Confectionary
Customised Nutrition
e.g. Infant and Maternal Nutrition
Dietary
Supplements and Nutricosmetics
and Alternative
Proteins
Packages & Pricing
Our fractional engagement options give you what you need, when you need it.
1:1 consultations
€250
A dedicated 60-minute consultation for insights into a focused topic.
Day rates
€950
A full day consultation to comprehensively address an issue or provide expert advice.
Retainers
Starting from €115 per hour
Time bundles to support operational, tactical or strategic initiatives.
Long-term projects
Custom
We work with you to create a personalised consultation package to support an extended project.
Raphaëlle has been a valuable partner for each project; her deep and nuanced knowledge of these spaces has yielded cutting-edge and powerful trends that point the way for future innovation.
Raphaëlle has been a valuable partner for each project; her
deep and nuanced knowledge of these spaces has yielded
cutting-edge and powerful trends that point the way for future
innovation.
Raphaelle has played an important role in shaping the trajectory of our supplement brand business. Her wealth of expertise and profound understanding of the market landscape both in Europe and the US have helped us identify promising market opportunities that perfectly align with our brand’s vision and goals.
Raphaelle has played an important role in shaping the
trajectory of our supplement brand business. Her wealth of
expertise and profound understanding of the market landscape
both in Europe and the US have helped us identify promising
market opportunities that perfectly align with our brand’s
vision and goals.
Frequently asked questions
about New Product Development
What are fractional food and beverage services?
Fractional food and beverage services provide access to specialised expertise on a part-time, as-needed basis. Instead of hiring a full-time employee or engaging a large consulting firm for a full project, you can engage subject matter experts (SMEs) for a specific number of hours or days per month or project. This allows businesses to access high-level skills and experience without the overhead costs of full-time employment or extensive consulting fees.
How is fractional hiring different from hiring a full-time employee or a consultant?
Fractional hiring offers a unique middle ground. Full-time hires provide dedicated focus but can be expensive and difficult to scale quickly. Traditional consultants offer project-based expertise but can be costly for ongoing needs. Fractional experts provide specialized skills on a flexible, scalable basis, offering a balance of expertise, cost-effectiveness, and agility.
What are the benefits of using fractional services for my food and beverage business?
The benefits include:
- Cost-effectiveness: Access high-level expertise without the burden of salaries, benefits, and overhead.
- Flexibility and Scalability: Adjust the level of engagement based on your changing needs.
- Specialised Expertise: Access niche skills and experience that may not be available in-house.
- Faster Time to Market: Accelerate product development and innovation by leveraging expert knowledge.
- Reduced Risk: Mitigate risks associated with product development, regulatory compliance, and market entry.
How do I know if fractional services are right for me?
Fractional services are ideal for businesses that:
- Need specialised expertise for specific projects or ongoing tasks.
- Have budget constraints and cannot afford full-time hires or large consulting engagements.
- Require flexibility and scalability in their workforce.
- Want to accelerate product development and innovation.
- Seek objective, external perspectives and insights.