inewtrition – Food Product Development Company

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A food guide design

Natural product in frozen dessert sector

The objective

A newly established company faced a distinct challenge. The owner recognised the need for a natural product in the frozen dessert segment, and so the company added a consumer packaged goods product division. However, they had not fully considered their market strategy.

The challenge

This unique product line required a truly innovative go-to-market strategy.

The approach

inewtrition devised a plan to scale for growth and successfully led the company from being a quick-service restaurant to an award-winning wholesale natural health food company in the food service industry. Under Raphaëlle’s leadership, the company built out a production facility and later partnered with a national co-packer, which resulted in the company acquiring prominent food service accounts.

Raphaëlle was instrumental in developing product line extensions, which repeatedly increased year-over-year sales by as much as two- or three-hundred per cent. With strong connections and in-depth knowledge of the food service industry, Raphaële helped the company launch its product into schools, universities, and hospitals, which now constitute up to two thirds of the company’s annual revenue.

Services provided:

  • Go-to-market strategy
  • Facility build out and manufacturing
  • Co-manufacturer search, vetting, and selection
  • Product development

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