How to create new food and drink products and avoid food product cannibalisation

Pacman eating product - similar to food product cannibalisation

Cannibalisation can occur across any industry, channel or product portfolio and is something that businesses and brands need to consider prior to launching a new product, running a long-term promotion, or entering a new channel or market. If not researched and carried out correctly, any one of these activities could have a damaging effect on […]