inewtrition – Food Product Development Company

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How to create new food and drink products and avoid food product cannibalisation

Orange in the our kiwi in the inside

Cannibalisation can occur across any industry, channel or product portfolio and is something that businesses and brands need to consider prior to launching a new product, running a long-term promotion, or entering a new channel or market. If not researched and carried out correctly, any one of these activities could have a damaging effect on […]

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