Consumers’ motivations and expectations toward functional foods
Having a healthier life, living longer, looking fit, having the satisfaction of opening a beautiful package, or simply eating something tasty. What makes people buy functional foods among so many options they find on the market? This article will discuss customers’ motivations and expectations when purchasing functional food products. Furthermore, it will paint a picture […]
Power of open innovation for the food and beverage industry
Power of open innovation for the food and beverage industry Many food companies desire to innovate to meet consumer demands and stand out from competitors. But innovation doesn’t always come easily. That’s why many turn to a little extra help. Read on to learn how open innovation can help boost your business and how to […]
Are probiotics the next dietary strategy against brain aging?
Cognitive decline, memory impairment, and mental health issues like depression and anxiety are common among older adults. Due to the close relationship between gut microbiota and the central nervous system (CNS), there’s a great interest in using probiotics to modulate the gut microbiome and enhance brain health. Probiotics are live organisms that confer a health […]
Innovation in subsistence marketplaces – More to be revealed…
Low income marketplaces may be a challenge for innovation in consumer’s health through nutrition, since the availability of resources, technologies and margins to innovate are smaller. At the same time, it is possible to create new products or formats with improved nutritional profile and functionality to fit a specific lifestyle, different resources or climate. With […]
Sugar Reduction Innovation Hitting the Sweet Spot
A mindset shift has occurred over the past year. And many businesses are realising that those who do not innovate, do not move forward. Innovative companies are more profitable in the long run so a clearly defined innovation roadmap can be a large part of the pathway to success in our Covid-impacted world. This type […]
Sensory Science for Consumer-Centric Product Development
The effective use of sensory science has the power to elevate your product development process and give you that competitive edge to gain success in the market. Putting the consumer first in the new product development process is key to greater success. Unlocking the answers to what it is that consumers want will help to […]
Flaxseed: nature’s best-kept multifunctional ingredient.
When we think of superfoods, we tend to think of exotic, novel-sounding ingredients as being better than the common products that are readily available such as broccoli, berries, beetroot or oats. This article will focus on one such superfood – flaxseed – which goes by the Latin name ‘Linum Usitatissimum’ and means “most useful”. I want […]
Which Delivery System to Choose for Functional Foods?
What is a delivery system and what is the purpose of having one? Is an innovative delivery system worth the extra money? What is the added value or benefit from a consumer perspective? There are many, many questions surrounding this topic but in this article I’ll go through a few of the main Delivery System […]
Consumption Rituals: Consumer-Centric Innovation Approach
Food means different things to different people. For some, it is merely a source of energy and is seen as fuel. For others though, food is a large part of their daily routine, so much so that other activities are often planned around mealtimes and other consumption rituals. Food can be a connector. A conversation-starter. […]
Enriching Milk with Nutritional and Multifunctional Fibres
This article is the first of what will be a two-part series looking at the current gaps in the overall value proposition between animal and plant-based protein sources with a focus on the use of multifunctional fibres in milk. I will be using as an example the dairy milk industry and the newer, competing plant-based […]
