inewtrition – Food Product Development Company

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Developing Functional Foods & Beverages for Preventive Nutrition

Fruits, vegetable and bottle water

Discussions around the subject of preventive healthcare and preventive nutrition have become more prevalent over the past year when the impact of COVID-19 forced us to look at our habits with regards to taking care of ourselves and managing our own health. Preventive health measures aim to look at how we can prevent certain illnesses […]

Which Delivery System to Choose for Functional Foods?

pineapple

What is a delivery system and what is the purpose of having one? Is an innovative delivery system worth the extra money? What is the added value or benefit from a consumer perspective? There are many, many questions surrounding this topic but in this article I’ll go through a few of the main Delivery System […]

Enriching Milk with Nutritional and Multifunctional Fibres

A row of bottled fresh milk

This article is the first of what will be a two-part series looking at the current gaps in the overall value proposition between animal and plant-based protein sources with a focus on the use of multifunctional fibres in milk. I will be using as an example the dairy milk industry and the newer, competing plant-based […]

How to create new food and drink products and avoid food product cannibalisation

Orange in the our kiwi in the inside

Cannibalisation can occur across any industry, channel or product portfolio and is something that businesses and brands need to consider prior to launching a new product, running a long-term promotion, or entering a new channel or market. If not researched and carried out correctly, any one of these activities could have a damaging effect on […]

Hybrid Beverages: The Whey To Go For Milk?

Milk

Consumer trends drive the need for new product innovations that satisfy specialised consumer needs, resulting in new market challenges & opportunities. Plant-based alternatives to animal products are rapidly expanding and the majority of sales are coming from non-vegans. It is, therefore, crucial to understand what drives “Flexitarians”. Often it is a case of taste rules, […]

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