Consumers’ motivations and expectations toward functional foods

Functional foods

Having a healthier life, living longer, looking fit, having the satisfaction of opening a beautiful package, or simply eating something tasty. What makes people buy functional foods among so many options they find on the market? This article will discuss customers’ motivations and expectations when purchasing functional food products. Furthermore, it will paint a picture […]

Power of open innovation for the food and beverage industry

Open innovation in the food industry

Power of open innovation for the food and beverage industry Many food companies desire to innovate to meet consumer demands and stand out from competitors. But innovation doesn’t always come easily. That’s why many turn to a little extra help. Read on to learn how open innovation can help boost your business and how to […]

Ensure your food business catches the wave with early signals & trends

iNewtrition Early Signals warnings

What would you be able to achieve if you could correctly identify the right up-and-coming trends for your business or category? It would likely make a big difference to the overall strategic decisions you make as well as inspire different product innovations and ideas. In turn, this could lead to more confident and successful first-to-market […]

Food Enzymes Food Waste Remediation

Food Enzymes Process

Enzymes comprise globular proteins that catalyse biochemical reactions. In simple terms, food enzymes help the body begin the process of digestion by contributing to the breakdown of food components into smaller nutrients that can be more easily absorbed into the bloodstream.  The global market, according to Intertek [1], for industrial enzymes is valued at $5.5bn […]

Alternative Protein Innovation Moving Mainstream

Alternative Protein Innovation

According to a McKinsey report, the market for alternative protein is valued at approximately $2.2bn compared with a global meat market of approximately $1.7 trillion. Given that the market for meat has been around significantly longer than the market for alternative proteins, this shows impressive growth from a relatively new segment. The opportunities in the […]

Enriching Milk with Nutritional and Multifunctional Fibres

Glass of milk on blue background

This article is the first of what will be a two-part series looking at the current gaps in the overall value proposition between animal and plant-based protein sources with a focus on the use of multifunctional fibres in milk. I will be using as an example the dairy milk industry and the newer, competing plant-based […]