How to create new food and drink products and avoid food product cannibalisation
Cannibalisation can occur across any industry, channel or product portfolio and is something that businesses and brands need to consider prior to launching a new product, running a long-term promotion, or entering a new channel or market. If not researched and carried out correctly, any one of these activities could have a damaging effect on […]
Formulation by design snapshot
Collaboration spreadsheet to help food scientists, and technologists to design nutritious and functional foods. Welcome your input and feedback. Book a consultation
Factors to consider in your New Product Development (NPD) Strategy
“People are fed by the food industry, which pays no attention to health—and are treated by the health industry, which pays no attention to food.” – Wendell Berry The food industry today presents many challenges but also opportunities. Opportunities come from new research that transforms our understanding of nutrition and food design. Challenges come from […]
Clean Food Science: a manifesto for the democratisation of healthy food
With a fundamental shift in consumer attitudes and behaviour, R&D approaches have evolved over the years to meet the growing demand for nutritious, affordable and convenient foods. Food-Tech is accelerating the clean food science phenomenon by revealing consumer unexpected and unexpressed needs. Innovators are using market research, consumer insights analysis, and expert trend-tracking to adjust […]
Hybrid Beverages: The Whey To Go For Milk?
Consumer trends drive the need for new product innovations that satisfy specialised consumer needs, resulting in new market challenges & opportunities. Plant-based alternatives to animal products are rapidly expanding and the majority of sales are coming from non-vegans. It is, therefore, crucial to understand what drives “Flexitarians”. Often it is a case of taste rules, […]