Services for startups & entrepreneurs
inewtrition enables and accelerates the commercialisation of food science and technology,
helping you develop, launch, and scale successfully.
inewtrition enables and accelerates the commercialisation of food science and technology, helping you develop, launch, and scale successfully.
Your food & beverage NPD partner
We don't just develop products, we build sustainable businesses.
At inewtrition, we’re passionate about helping startups and entrepreneurs like you bring your next big food and beverage idea to life. No matter where you are in the journey, whether it’s a scribbled concept on a napkin or a near-finished prototype, we can help you navigate the complexities of new product development (NPD) for market dominating success.
Research & Analysis
Uncover hidden opportunities and mitigate risks with our in-depth research and analysis services. From pinpointing target markets and understanding consumer behaviour to benchmarking competitors, we equip you with the critical insights to make informed business decisions.
- Concept Design
- Innovation Workshops
- Market Research & Category Insights
- Consumer Journey Mapping
- Competitor Benchmarks
- Consumer Testing
Transform your innovative concepts into marketable products with our expert formulation and development services. We guide you through the entire process, from initial product design to commercialisation.
- Concept Creation & Development
- Product Reformulation
- Sensory Testing
- Shelf Life Testing
- Go-to-Market Strategy
- Market Research & Brand Identity
- Operations, Process & System Design
- Procurement & Supply Chain
Formulation & Development
Optimise & Scale
Maximise your product’s potential with our optimisation and scaling services. We help you refine your strategy, streamline operations, and expand your reach. Our expertise in sales, distribution, and project management ensures your business thrives in a competitive landscape.
- Project and Portfolio Management
- Sales and Distribution Strategy
- Commercial Strategy
- In-House versus Outsourcing Manufacturing
- Innovation Roadmap
- Pipeline Development
Raphaëlle has been a valuable partner for each project; her deep and nuanced knowledge of these spaces has yielded cutting-edge and powerful trends that point the way for future innovation.
Raphaëlle has been a valuable partner for each project; her
deep and nuanced knowledge of these spaces has yielded
cutting-edge and powerful trends that point the way for future
innovation.
Raphaelle has played an important role in shaping the trajectory of our supplement brand business. Her wealth of expertise and profound understanding of the market landscape both in Europe and the US have helped us identify promising market opportunities that perfectly align with our brand’s vision and goals.
Raphaelle has played an important role in shaping the
trajectory of our supplement brand business. Her wealth of
expertise and profound understanding of the market landscape
both in Europe and the US have helped us identify promising
market opportunities that perfectly align with our brand’s
vision and goals.
Talk to an NPD expert
O’Connor to discuss your product concept and how we can
get you off the ground.
Book a free 15-minute consultation with Dr Raphaëlle O’Connor to discuss your product concept and how we can get you off the ground.
Book a free 15-minute consultation with Dr Raphaëlle O’Connor to discuss your product concept and how we can get you off the ground.
Product specialities
and
Ready-To-Mix
Beverages
and Functional
Confectionary
Customised Nutrition
e.g. Infant and Maternal Nutrition
Dietary
Supplements and Nutricosmetics
and Alternative
Proteins
Packages & Pricing
Our fractional engagement options give you what you need, when you need it.
1:1 consultations
€250
A dedicated 60-minute consultation for insights into a focused topic.
Day rates
€950
A full day consultation to comprehensively address an issue or provide expert advice.
Retainers
Starting from €115 per hour
Time bundles to support operational, tactical or strategic initiatives.
Long-term projects
Custom
We work with you to create a personalised consultation package to support an extended project.
Frequently asked questions
about New Product Development
A typical project goes through the following steps:
Free Consultation
All new projects start with a project discovery call. This first consultation is designed to help us understand your project’s needs, objectives, and unique challenges. It is also an opportunity to learn more about your business, your products, and your target market. This information helps us determine whether we’re a good fit for each other, and if we can provide the services you need. We don’t charge for this initial consultation, which will be carried out via video call, lasting approximately 15 minutes.
Exploration Phase
After the initial consultation, we’ll enter into the exploration phase with specific expertise from our team. We’ll gain a deeper understanding of your needs and objectives, and start to explore potential solutions. Armed with this knowledge, we begin to develop the plans and strategies that will help you achieve your goals. This phase usually lasts between two and four weeks, depending on the complexity of the problem, and takes place in consultation with you. Once we’re all satisfied that we’ve devised the best plan possible, we determine your project’s cost, timeline, and deliverables. At the conclusion of this phase, the project brief and product specifications should be locked in by which time we typically seek a firm commitment to a monthly budget.
Project Implementation
Once the project plan is formalised, we put our agreed-upon solutions into place and help you bring your product to market. The implementation phase can last anywhere from a few weeks to several years, depending on the size and scope of your project, regulatory frameworks, and your own internal resources.
Product Launch
Our planning comprehensively covers all aspects of commercialisation. We will help you launch your product and ensure it reaches your target market on time and on budget. We can then continue to provide support and advice, ensuring your product continues to be successful long after we’ve handed it over.
All intellectual property rights, including but not limited to, patents, trademarks, copyrights, and trade secrets, developed during the product development process will be owned exclusively by you, the client.
Upon successful completion of the project and execution of a Transfer and Acceptance Agreement, full ownership of the commercial formulation will transfer to you. This ensures that you have complete control and commercialisation rights over the developed product.