WELCOME TO
The UPF Enigma: Nutrition, Shelf-Life & Consumer Demands
Wednesday, 8th May, 2024 10:00 AM GMT
Free webinar
Consumer concerns around ultra-processed foods (UPFs) are at an all-time high. This FREE online event brings together a powerhouse of industry experts to unpack the complexities of UPFs, from demystifying classifications to navigating the shifting consumer landscape.
What you’ll learn:
- UPF 101: A comprehensive breakdown of UPF definition, classification systems, and real-world examples.
- The Consumer Conundrum: Gain a deeper understanding of how consumers perceive UPFs and their evolving nutritional expectations.
- Bridging the Gap: Explore innovative strategies to reconcile enhanced nutrition with UPF classifications, including fortification, plant-based hybrids, and novel preservation techniques.
Who should attend:
- Food & Beverage Entrepreneurs: Equip yourself with the knowledge to navigate the UPF landscape and develop products that resonate with today’s consumers.
- Industry Professionals: Stay ahead of the curve with the latest insights on UPF consumer trends and technological advancements.
- Consumer Insights Specialists: Gain valuable data-driven insights into consumer perceptions of UPFs to inform your brand strategies.
Want a copy of the slides?
Navigate through the entire 28-page presentation in your own time and share this exclusive resource with your team.
Meet the speakers
Dr. Raphaëlle O’Connor
A seasoned veteran with over 25 years of experience, Raphaëlle possesses an unmatched understanding of consumer health and functional nutrition. She’ll delve into the intricacies of UPF perception and its impact on the broader food and beverage landscape.
Matt Wolf
A product development expert with a proven track record! Equipped with over 7 years experience and BSc in Food Engineering, Human Nutrition and Food Science, he’ll share his insights on optimising formulations and processes specifically for UPFs.
Shimi Benarjee
A creative and knowledgeable product developer with over 10 years of experience, brings her innovative spirit to “The UPF Enigma” webinar. She’ll discuss cutting-edge approaches to developing commercially successful UPFs that cater to both consumer needs and industry trends.
⚠️ NOTE: You must register for this event to receive a personalised link to join the session.
Connect with Raphaëlle with a free, no-obligation call. Book in a 15-minute time to discuss your next project or learn more about the services inewtrition offer.