The Functional Drinks Revolution: An Expert Roundtable

This event was designed to bring together experts and industry leaders for an engaging discussion about the functional drinks sector. The focus was on exploring the key challenges and opportunities that the industry faces and how they impact its future. 

We explored topics such as:

• What were the latest trends in the functional drinks industry?
• What were some of the most effective marketing strategies for this product category?
• What challenges would players in this space face in the next 10 years?
• How could they stay ahead of the curve in this increasingly competitive market?

The panel of experts included 3 talents who were well-versed in the field of functional F&B, the beverage industry, and product development in general, eager to share their ideas and brought a wealth of expertise to the table.