inewtrition – Food Product Development Company

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Virtual NPD Can Improve Your Time to Market

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When the pandemic began just under one year ago, new product development (NPD) was dropped from the priority list for many functional food and beverage businesses. The food industry has since adapted to the new normal. And virtual NPD and innovation strategies quickly became part of that. A McKinsey analysis found that companies that invest […]

Developing Functional Foods & Beverages for Preventive Nutrition

Fruits, vegetable and bottle water

Discussions around the subject of preventive healthcare and preventive nutrition have become more prevalent over the past year when the impact of COVID-19 forced us to look at our habits with regards to taking care of ourselves and managing our own health. Preventive health measures aim to look at how we can prevent certain illnesses […]

Glossary of Terms for Food Tech Businesses

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The following is a non-exhaustive list of useful industry terms that may be helpful to owners and teams of food businesses who are just starting out or who would like to keep up to date with certain terms and phrases often used within the food industry. Adaptogens are generally defined as any ingredient that can […]

Nutricosmetics and Other Converging Industries: 15 Keys to Success

inewtrition nutricosmetics

Nutricosmetics is a relatively new term in the FMCG world and can be defined as the introduction of foods, beverages or nutritional supplements into cosmetic products to create an added value product that provides benefits towards a consumer’s appearance. The popularity of these merged industries is growing and the market has gained many new competitors […]

Innovation In The Food For Beauty and Beauty-From-Within Industry

A plate with pills and a fork, representing iNewtrition's delivery systems for functional foods and beverages

Beauty, and health, begins and grows from within. This is something we have always known but it has only been in recent years that both the food and beauty industries have merged to form one larger beauty-from-within industry. Consumers nowadays are becoming increasingly aware of the relationship between their nutritional food habits and their health. […]

Can a Food Product Development Consultant Help You Innovate?

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Developing new food and beverage products can often be an overwhelming task which is why more and more elements of that process are being increasingly outsourced to people like me – a food product development consultant. With this rapid increase in demand for food product development consultancy comes a confusion of what it is we […]

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