inewtrition – Food Product Development Company

Consumption Rituals: Consumer-Centric Innovation Approach

Consumption rituals

Food means different things to different people. For some, it is merely a source of energy and is seen as fuel. For others though, food is a large part of their daily routine, so much so that other activities are often planned around mealtimes and other consumption rituals. Food can be a connector. A conversation-starter. […]

Big Data: Big Influence on our Food Industry

Big data was once only something that big business could take advantage of but now, thanks to the growth and availability of certain technologies, start-ups and smaller companies can also access and benefit from what big data has to offer. Increased consumer understanding, shopper behaviour and an ability to design and develop food products that […]

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