inewtrition – Food Product Development Company

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How to Close the Food Innovation Gap

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What is an Innovation Gap? An ‘Innovation Gap’ occurs when the belief in the importance of food innovation for future success is present within an organisation or brand.  But that same organisation or brand is not satisfied with their current level of innovation. This gap between what they know to be important and true (i.e. […]

Virtual NPD Can Improve Your Time to Market

Assorted fruit-cogs on a plate, including sliced apples, oranges, and grapes.

When the pandemic began just under one year ago, new product development (NPD) was dropped from the priority list for many functional food and beverage businesses. The food industry has since adapted to the new normal. And virtual NPD and innovation strategies quickly became part of that. A McKinsey analysis found that companies that invest […]

Sugar Reduction Innovation Hitting the Sweet Spot

A woman in a lab coat pours green liquid into a test tube. Experimenting with iNewtrition bee naturalles.

A mindset shift has occurred over the past year. And many businesses are realising that those who do not innovate, do not move forward. Innovative companies are more profitable in the long run so a clearly defined innovation roadmap can be a large part of the pathway to success in our Covid-impacted world. This type […]

Sensory Science for Consumer-Centric Product Development

Sensory science

The effective use of sensory science has the power to elevate your product development process and give you that competitive edge to gain success in the market. Putting the consumer first in the new product development process is key to greater success. Unlocking the answers to what it is that consumers want will help to […]

Innovation Workshops for Functional Food & Beverage Businesses

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Food innovation workshops in the age of disruption develops your ability to innovate by generating more ideas and putting them into action. When you know how to develop a single, end-to-end framework for testing innovative ideas, and understand how an organisation that is defined by and developed around innovative execution, can adapt itself to foster […]

Innovation In The Food For Beauty and Beauty-From-Within Industry

A plate with pills and a fork, representing iNewtrition's delivery systems for functional foods and beverages

Beauty, and health, begins and grows from within. This is something we have always known but it has only been in recent years that both the food and beauty industries have merged to form one larger beauty-from-within industry. Consumers nowadays are becoming increasingly aware of the relationship between their nutritional food habits and their health. […]

Which Delivery System to Choose for Functional Foods?

pineapple

What is a delivery system and what is the purpose of having one? Is an innovative delivery system worth the extra money? What is the added value or benefit from a consumer perspective? There are many, many questions surrounding this topic but in this article I’ll go through a few of the main Delivery System […]

Could Clean Science Innovation be a Post-Pandemic Food Solution?

Sprout Plant

First of all, let’s start with what clean science innovation refers to. When I talk about clean science innovation in relation to the food industry, I refer to the exploration of the relationship between science and nature. The clean science concept is a relatively new idea particularly relevant to converging products and merging industries. To […]

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