inewtrition – Food Product Development Company

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How To Elevate Your Product Innovation

Elevate product innovation

Raphaëlle is the Founder and Director of inewtrition, with over 25 years of food innovation experience, as a food product developer, working internationally for start-ups and multinationals in converging products for consumer health. Here she talks about the factors that contribute to successful product innovation in the food and beverage industry and how an industry […]

Gut health: The gateway to wellness

Gut health is becoming a concern for consumers who want to improve their body systems,  with 45% of them considering it to be extremely important to the body’s health, according to a recent study by Health Focus International…

Power of open innovation for the food and beverage industry

Many food companies desire to innovate to meet consumer demands and stand out from competitors. But innovation doesn’t always come easily.

That’s why many turn to a little extra help. Read on to learn how open innovation can help boost your business and how to do it the right way…

Ensure your food business catches the wave with early signals & trends

What would you be able to achieve if you could correctly identify the right up-and-coming trends for your business or category? It would likely make a big difference to the overall strategic decisions you make as well as inspire different product innovations and ideas. In turn, this could lead to more confident and successful first-to-market […]

How to Close the Food Innovation Gap

healthy foods

What is an Innovation Gap? An ‘Innovation Gap’ occurs when the belief in the importance of food innovation for future success is present within an organisation or brand.  But that same organisation or brand is not satisfied with their current level of innovation. This gap between what they know to be important and true (i.e. […]

Virtual NPD Can Improve Your Time to Market

fruit cogs

When the pandemic began just under one year ago, new product development (NPD) was dropped from the priority list for many functional food and beverage businesses. The food industry has since adapted to the new normal. And virtual NPD and innovation strategies quickly became part of that. A McKinsey analysis found that companies that invest […]

Sugar Reduction Innovation Hitting the Sweet Spot

A mindset shift has occurred over the past year. And many businesses are realising that those who do not innovate, do not move forward. Innovative companies are more profitable in the long run so a clearly defined innovation roadmap can be a large part of the pathway to success in our Covid-impacted world. This type […]

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