Ensure your food business catches the wave with early signals & trends

iNewtrition Early Signals warnings

What would you be able to achieve if you could correctly identify the right up-and-coming trends for your business or category? It would likely make a big difference to the overall strategic decisions you make as well as inspire different product innovations and ideas. In turn, this could lead to more confident and successful first-to-market […]

How to Close the Food Innovation Gap

Food Science, Technology & Chemistry

An ‘Innovation Gap’ occurs when the belief in the importance of food innovation for future success is present within an organisation or brand, but that same organisation or brand is not satisfied with their current level of innovation. This gap between what they know to be important and true (i.e. where they would like to […]

Virtual NPD Can Improve Your Time to Market

Virtual NPD iNewtrition

When the pandemic began just under one year ago, new product development (NPD) plans were one of the main elements to be dropped from the priority list for many functional food and beverage businesses. The food industry has since adapted to the new normal and virtual NPD and innovation strategies quickly became part of that. […]

Sugar Reduction Innovation Hitting the Sweet Spot

Sugar Reduction sweetness Innovation

A mindset shift has occurred over the past year and many businesses are realising that those who do not innovate, do not move forward. Innovative companies are more profitable in the long run so a clearly defined innovation roadmap can be a large part of the pathway to success in our Covid-impacted world. This type […]

Sensory Science for Consumer-Centric Product Development

consumer-centric innovation iteration increment disruption

The effective use of sensory science has the power to elevate your product development process and give you that competitive edge to gain success in the market. Putting the consumer first in the new product development process is key to greater success. Unlocking the answers to what it is that consumers want will help to […]

Innovation Workshops for Functional Food & Beverage Businesses

iNewtrition Food Innovation Workshops

Food innovation workshops in the age of disruption develops your ability to innovate by generating more ideas and putting them into action. When you know how to develop a single, end-to-end framework for testing innovative ideas, and understand how an organisation that is defined by and developed around innovative execution, can adapt itself to foster […]

Innovation In The Food For Beauty and Beauty-From-Within Industry

future of food vision genetically modified

Beauty, and health, begins and grows from within. This is something we have always known but it has only been in recent years that both the food and beauty industries have merged to form one larger beauty-from-within industry. Consumers nowadays are becoming increasingly aware of the relationship between their nutritional food habits and their health. […]

Which Delivery System to Choose for Functional Foods?

Vegetables and fruit coming out of a supplement capsule

What is a delivery system and what is the purpose of having one? Is an innovative delivery system worth the extra money? What is the added value or benefit from a consumer perspective? There are many, many questions surrounding this topic but I’ll go through a few of the main ones here. In short, an […]

Could Clean Science Innovation be a Post-Pandemic Food Solution?

H2O water molecules in food science

First of all, let’s start with what clean science innovation refers to. When I talk about clean science in relation to the food industry, I refer to the exploration of the relationship between science and nature. The clean science concept is a relatively new idea particularly relevant to converging products and merging industries. To date, […]

Consumption Rituals: Consumer-Centric Innovation Approach

food science and technology

Food means different things to different people. For some, it is merely a source of energy and is seen as fuel. For others though, food is a large part of their daily routine, so much so that other activities are often planned around mealtimes and other consumption rituals. Food can be a connector. A conversation-starter. […]