Food as medicine: beyond the diet and before the drugs

Food as medicine

Product Claims The action of nutrients used as ingredients in products can be attributed to their nutritive value. Nutritive value is often considered as a regulatory basis for adding such ingredients to food products (i.e. for technical effect). As opposed to any pharmacological effect, foods are typically used for other purposes. Dietary supplements, foods for […]

Consumers’ motivations and expectations toward functional foods

Functional foods

Having a healthier life, living longer, looking fit, having the satisfaction of opening a beautiful package, or simply eating something tasty. What makes people buy functional foods among so many options they find on the market? This article will discuss customers’ motivations and expectations when purchasing functional food products. Furthermore, it will paint a picture […]

What makes people buy functional foods?

A 2021 review article looked at studies published over the last 20 years to try to answer this question. The study results provided some interesting insights into functional food consumers’ behavior. Let’s look at some of them: Wanting a healthier and longer life is one of the top reasons people include functional foods in their […]

Guide – Functional Food Packaging Innovation

Functional Food Beverages Packaging

The food packaging you choose isn’t just about what looks good on shelf. You also have to consider functional elements like how it will work to contain and protect your product in the short and long-term. As well as how convenient and easy-to-open it is for the consumer. And if it effectively communicates the purpose […]

Creating Healthier Functional Foods Through Reformulation

Reformulation

  With every year that passes, we better understand the effects and impacts our nutrition choices have on our bodies and on our minds. Nutritional and food science studies are constantly discovering new insights and learnings that help us improve the foods and beverages we produce. It would be therefore unrealistic to assume that brands […]

Virtual NPD Can Improve Your Time to Market

Virtual NPD iNewtrition

When the pandemic began just under one year ago, new product development (NPD) was dropped from the priority list for many functional food and beverage businesses. The food industry has since adapted to the new normal. And virtual NPD and innovation strategies quickly became part of that. A McKinsey analysis found that companies that invest […]

Developing Functional Foods & Beverages for Preventive Nutrition

Small pieces of food exiting a small brown glass jar

Discussions around the subject of preventive healthcare and preventive nutrition have become more prevalent over the past year when the impact of COVID-19 forced us to look at our habits with regards to taking care of ourselves and managing our own health. Preventive health measures aim to look at how we can prevent certain illnesses […]

Enriching Milk with Nutritional and Multifunctional Fibres

Glass of milk on blue background

This article is the first of what will be a two-part series looking at the current gaps in the overall value proposition between animal and plant-based protein sources with a focus on the use of multifunctional fibres in milk. I will be using as an example the dairy milk industry and the newer, competing plant-based […]

How to create new food and drink products and avoid food product cannibalisation

Pacman eating product - similar to food product cannibalisation

Cannibalisation can occur across any industry, channel or product portfolio and is something that businesses and brands need to consider prior to launching a new product, running a long-term promotion, or entering a new channel or market. If not researched and carried out correctly, any one of these activities could have a damaging effect on […]