When the pandemic began just under one year ago, new product development (NPD) plans were one of the main elements to be dropped from the priority list for many functional food and beverage businesses. The food industry has since adapted […]
Tag: new product development
Developing Functional Foods & Beverages for Preventive Nutrition
Discussions around the subject of preventive healthcare and preventive nutrition have become more prevalent over the past year when the impact of COVID-19 forced us to look at our habits with regards to taking care of ourselves and managing our […]
Sensory Science for Consumer-Centric Product Development
The effective use of sensory science has the power to elevate your product development process and give you that competitive edge to gain success in the market. Putting the consumer first in the new product development process is key to […]
Can a Food Product Development Consultant Help You Innovate?
Developing new food and beverage products can often be an overwhelming task which is why more and more elements of that process are being increasingly outsourced to people like me – a food product development consultant. With this rapid increase […]
How to create new food and drink products and avoid cannibalisation
Cannibalisation can occur across any industry, channel or product portfolio and is something that businesses and brands need to consider prior to launching a new product, running a long-term promotion, or entering a new channel or market. If not researched […]
