Virtual NPD Can Improve Your Time to Market
When the pandemic began just under one year ago, new product development (NPD) was dropped from the priority list for many functional food and beverage businesses. The food industry has since adapted to the new normal. And virtual NPD and innovation strategies quickly became part of that. A McKinsey analysis found that companies that invest […]
Developing Functional Foods & Beverages for Preventive Nutrition
Discussions around the subject of preventive healthcare and preventive nutrition have become more prevalent over the past year when the impact of COVID-19 forced us to look at our habits with regards to taking care of ourselves and managing our own health. Preventive health measures aim to look at how we can prevent certain illnesses […]
Sensory Science for Consumer-Centric Product Development
The effective use of sensory science has the power to elevate your product development process and give you that competitive edge to gain success in the market. Putting the consumer first in the new product development process is key to greater success. Unlocking the answers to what it is that consumers want will help to […]
Nutricosmetics and Other Converging Industries: 15 Keys to Success
Nutricosmetics is a relatively new term in the FMCG world and can be defined as the introduction of foods, beverages or nutritional supplements into cosmetic products to create an added value product that provides benefits towards a consumer’s appearance. The popularity of these merged industries is growing and the market has gained many new competitors […]
Innovation In The Food For Beauty and Beauty-From-Within Industry
Beauty, and health, begins and grows from within. This is something we have always known but it has only been in recent years that both the food and beauty industries have merged to form one larger beauty-from-within industry. Consumers nowadays are becoming increasingly aware of the relationship between their nutritional food habits and their health. […]
Can a Food Product Development Consultant Help You Innovate?
Developing new food and beverage products can often be an overwhelming task which is why more and more elements of that process are being increasingly outsourced to people like me – a food product development consultant. With this rapid increase in demand for food product development consultancy comes a confusion of what it is we […]
How to create new food and drink products and avoid food product cannibalisation
Cannibalisation can occur across any industry, channel or product portfolio and is something that businesses and brands need to consider prior to launching a new product, running a long-term promotion, or entering a new channel or market. If not researched and carried out correctly, any one of these activities could have a damaging effect on […]