How to elevate your product innovation
Raphaëlle is the Founder and Director of inewtrition, with over 25 years of food innovation experience, as a food product developer, working internationally for start-ups
Blog Category: Insights Hub
Category: Insights Hub
Gut health: The gateway to wellness
Gut health is becoming a concern for consumers who want to improve their body systems, with 45% of them considering it to be extremely important to the body’s health, according to a recent study by Health Focus International…
Food as medicine: beyond the diet and before the drugs
Product Claims The action of nutrients used as ingredients in products can be attributed to their nutritive value. Nutritive value is often considered as a
Consumers’ motivations and expectations toward functional foods
Having a healthier life, living longer, looking fit, having the satisfaction of opening a beautiful package, or simply eating something tasty. What makes people buy
Looking to create an impact and accelerate your success in the functional food & beverage space, but got stuck in the process?
At iNewtrition we provide consultancy, covering every single step of the food innovation journey. Contact me or Schedule a free 15 minute call and get
Innovation in subsistence marketplaces – More to be revealed…
Low income marketplaces may be a challenge for innovation in consumer’s health through nutrition, since the availability of resources, technologies and margins to innovate are smaller….
What makes people buy functional foods?
A 2021 review article looked at studies published over the last 20 years to try to answer this question. The study results provided some interesting insights into functional food consumers’ behavior. Let’s look at some of them…
What are medical foods and what is their role in therapeutic nutrition?
What are medical foods, and what is their role in therapeutic nutrition?
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