Gut health: The Gateway To Wellness
Gut health is becoming a concern for consumers who want to improve their body systems, with 45% of them considering it to be extremely important to the body’s health, according to a recent study by Health Focus International. Therefore, the digestive system is known as the “gateway to wellness”. In order to keep the digestive […]
Food as medicine: beyond the diet and before the drugs
Product Claims The action of nutrients used as ingredients in products can be attributed to their nutritive value. Nutritive value is often considered as a regulatory basis for adding such ingredients to food products (i.e. for technical effect). As opposed to any pharmacological effect, foods are typically used for other purposes. Dietary supplements, foods for […]
Consumers’ motivations and expectations toward functional foods
Having a healthier life, living longer, looking fit, having the satisfaction of opening a beautiful package, or simply eating something tasty. What makes people buy functional foods among so many options they find on the market? This article will discuss customers’ motivations and expectations when purchasing functional food products. Furthermore, it will paint a picture […]
Looking to create an impact and accelerate your success in the functional food & beverage space, but got stuck in the process?
At iNewtrition we provide consultancy, covering every single step of the food innovation journey. Contact me or Schedule a free 20 minute call and get immediate actionable insights without lengthy onboarding processes or unnecessary explorative meetings. Ready for action? Send me a direct Linkedin message to know more or reach out to me here https://lnkd.in/eJYDyfjt […]
Power of open innovation for the food and beverage industry
Power of open innovation for the food and beverage industry Many food companies desire to innovate to meet consumer demands and stand out from competitors. But innovation doesn’t always come easily. That’s why many turn to a little extra help. Read on to learn how open innovation can help boost your business and how to […]
Are probiotics the next dietary strategy against brain aging?
Cognitive decline, memory impairment, and mental health issues like depression and anxiety are common among older adults. Due to the close relationship between gut microbiota and the central nervous system (CNS), there’s a great interest in using probiotics to modulate the gut microbiome and enhance brain health. Probiotics are live organisms that confer a health […]
Innovation in subsistence marketplaces – More to be revealed…
Low income marketplaces may be a challenge for innovation in consumer’s health through nutrition, since the availability of resources, technologies and margins to innovate are smaller. At the same time, it is possible to create new products or formats with improved nutritional profile and functionality to fit a specific lifestyle, different resources or climate. With […]
What makes people buy functional foods?
A 2021 review article looked at studies published over the last 20 years to try to answer this question. The study results provided some interesting insights into functional food consumers’ behavior. Let’s look at some of them: Wanting a healthier and longer life is one of the top reasons people include functional foods in their […]
What are medical foods and what is their role in therapeutic nutrition?
What are medical foods, and what is their role in therapeutic nutrition? According to the FDA, they must have the following characteristics: Specially formulated for consumption or enteral administration under the supervision of a physician. Intended for the specific dietary management of a disease or condition with established nutritional requirements based on recognized scientific principles […]
Give food waste a second life: Upcycling & value chain innovation
The Challenge: – Upcycled products utilise ingredients that otherwise would not have gone to human consumption, are procured and produced using verifiable supply chains, and have a positive impact on the environment. The past decade has seen an increase in plant-based alternatives, oat milk, electric cars and compostable packaging. The food system is transitioning from […]
